Abstract
This study examines the leverage effect of E-marketing on performance of commercial banks in Nigeria. The main objective is to investigate how the adoption of internet marketing enhances banking services in Nigeria. The study is a survey approach with sample of 180 respondents (employees & customers) drawn from four generation banks in the country, representing 65 percent of the total population (280). The data was analyzed using Descriptive Statistics and Chi-square to test the formulated hypotheses which revealed that the adoption of internet marketing has significantly enhanced customers’ banking services in Nigeria, particularly in the areas of improved patronage, on-time (effective) service delivery and reduced marketing costs. The study also found that internet marketing has created exciting new and cheaper ways to learn about and track customers, create products and services tailored to meet customer needs, distribute products more efficiently and communicate with potential customers effectively. Some recommendations were made; among the major recommendations is the need for all the barriers to effective internet marketing adoption such as poor connectivity, inadequate computers and ICT infrastructure, as well as cyber-crimes which constituted serious bottleneck to the overall success of banking operations in Nigeria should be addressed by managers and all stakeholders in the banking sector.
Abstract
This work is an evaluation of the influence of aviation sector development on economic de...
ABSTRACT
Service Compact (SERVICOM) is probably seen to have played considerable roles in public servic...
ABSTRACT
This study investigated the effects of converging and diverging Kolb – learning styles preference on the academic performa...
ABSTRACT
A very common form of online fraud is the distribution of rogue security software. Intern...
BACKGROUND OF THE STUDY
Mental health is a health issue that is in circulation, specifically among Nige...
Statement of the problem
In Nigerian, research has been carried out for a long time, as in Nigerian sch...
ABSTRACT
The study is a critical examination of the impact of industrialization on rural development....
ABSTRACT
Phosphorus status of three wetland types in Akwa Ibom State was investigated. The aim was to find out phosphoru...
Abstract
This study is on real exchange rate and non oil export in Nigeria. The total population for the study is 200 st...
Abstract
This study sought to find out the perceived Television viewership pattern of Civil Servants . It attempte...