ASSESSING THE LEVERAGE EFFECT OF E-MARKETING ON PERFORMANCE OF COMMERCIAL BANKS
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
Abstract
This study examines the leverage effect of E-marketing on performance of commercial banks in Nigeria. The main objective is to investigate how the adoption of internet marketing enhances banking services in Nigeria. The study is a survey approach with sample of 180 respondents (employees & customers) drawn from four generation banks in the country, representing 65 percent of the total population (280). The data was analyzed using Descriptive Statistics and Chi-square to test the formulated hypotheses which revealed that the adoption of internet marketing has significantly enhanced customers’ banking services in Nigeria, particularly in the areas of improved patronage, on-time (effective) service delivery and reduced marketing costs. The study also found that internet marketing has created exciting new and cheaper ways to learn about and track customers, create products and services tailored to meet customer needs, distribute products more efficiently and communicate with potential customers effectively. Some recommendations were made; among the major recommendations is the need for all the barriers to effective internet marketing adoption such as poor connectivity, inadequate computers and ICT infrastructure, as well as cyber-crimes which constituted serious bottleneck to the overall success of banking operations in Nigeria should be addressed by managers and all stakeholders in the banking sector.
Related Project Materials
DESIGN AND IMPLEMENTATION OF ONLINE CLEARANCE SYSTEM FOR GRADUATING STUDENTS
Online clearance system is basically design to save user information, facilitate the manipulation of data in a faster rate, provide concurrent acce...
THE EFFECT OF TAXATION ON MANUFACTURING FIRMS
ABSTRACT
This research work was carried out to examine the effect of taxation on manufacturing firms. T...
AUDIENCE PERCEPTION OF WOMEN DEVELOPMENT PROGRAMMES, ON PLATEAU RADIO TELEVISION (PRTV) JOS
ABSTRACT
The study conducted in Plateau State set out to find out the perception of the residents in the selected study areas of Jos Nort...
UNEMPLOYMENT AND SECURITY CHALLENGES IN AFRICA
ABSTRACT
This study was carried out on unemployment and security challenges in Africa. Nigeria as a country gained her independence on Oc...
EMOTIONAL INTELLIGENCE AND SELF-EFFICACY AS DETERMINING FACTORS FOR PERCEIVED SOCIAL SUPPORT AMONG ADOLESCENTS
Abstract
Emotional intelligence (EI) has emerged in recent research as a teachable skill that is distinct from personali...
EDUCATIONAL DEVELOPMENT IN BORNO STATE. A STUDY OF MAIDUGURI METROPOLITAN COUNCIL
BACKGROUND OF THE STUDY
Education is one of the tools used to achieve a society’s goal towards de...
CULTURAL HUMANISM AND THE CHALLENGE OF GLOBAL JUSTICE
ABSTRACT
Philosophers of culture assert that culture is at the root of injustice and subversion of the principles of international cooper...
THE CONTRIBUTIONS OF WOMEN ORGANISATIONS IN COMMUNITY DEVELOPMENT IN NIGERIA.CASE STUDY: MBAISE LOCAL GOVERNMENT AREA OF IMO STATE
ABSTRACT
This project analysed the contributions of women organisations in the community development in mbaise Local Government Area in i...
AN APPRAISAL OF THE LEGAL FRAMEWORK FOR COMBATING CYBERCRIME IN INTERNATIONAL LAW
ABSTRACT
The current wave of globalization and technological revolution has tremendous effect on the way people interact, carry out busin...
SPORT TOURISM AND PERFORMANCE IN INDUSTRY IN IMO STATE
Background Of Study
Globally, tourism has become an important policy tool for community and regional de...
